Meeting ROI, Scoring & Rep Leaderboard

From badge scans to a number the CFO believes

Every meeting carries an outcome, a score and a deal. Roll it up and the show becomes pipeline and revenue per event, per rep, per segment — not a stack of business cards.

Meeting scoring & Hot/Warm/Cold
Deal tagging with real $ from HubSpot
Event ROI in dollars
Rep leaderboard with configurable weights
Multi-event benchmarking
AI executive recaps & scheduled reports
Post-demo surveys (add-on)

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Included in every plan; Post-Demo Surveys is an add-on.

Score every meeting on the floor

Rate the meeting, mark its potential Hot / Warm / Cold, log the next step. Thirty seconds at the stand; impossible to reconstruct a week later.

Meeting score and potential
Outcome and next step with owner
Voice notes turned into structured fields

From meetings to dollars

Tag a deal on the meeting — created or linked in HubSpot — and closed revenue flows back to the event. Event ROI compares real pipeline and revenue against what the show cost.

Deal value and stage on the meeting
Revenue attribution per event
Cost vs pipeline vs closed

Rank and benchmark

The rep leaderboard ranks people by weighted pipeline and meeting score — weights are configurable and it can be switched off per event. Multi-event analytics benchmark shows against each other: meetings, no-shows, pipeline trends, owner performance.

Rep leaderboard, toggleable per event
Cross-event owner performance
No-show and pipeline trend analysis

Report without the spreadsheet

A one-page AI executive recap after the show, scheduled email reports during it, and an optional post-demo survey — kiosk, email or QR — that qualifies prospects right after a demo.

AI event recap
Scheduled reports
Post-Demo Surveys add-on

Frequently asked

Do we need HubSpot to see ROI?

No. Deal value can be entered on the meeting directly; HubSpot makes it automatic and pulls closed revenue back into the event.

Is the leaderboard included?

Yes. An admin can adjust its pipeline weights and switch it off for any event.

What are post-demo surveys?

An add-on ($50/month) that sends a short qualification survey right after a demo — via tablet kiosk, email or QR — and attaches the answers to the contact.

Guides on this topic

More features

Run your next show without the spreadsheet

One command center for trade show meetings — from first invite to last follow-up.

See pricing