Targeting
2 EventsGO guides on targeting for trade show exhibitors — practical tactics for scheduling, running and following up on B2B meetings.
· 5 min read
Exhibitor Matchmaking: How to Book the Right Meetings
Why organiser matchmaking platforms underdeliver and how exhibitors run their own: define fit, merge the list, score, and reach out into a booking page.
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Who to Meet at a Trade Show: Build Your Target List
How to build a trade show target list from the attendee and exhibitor data, rank it by value, match owners and turn it into booked meetings before the show.
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